Energie Fruit: +51% revenue on Amazon, ROAS from 2.45 to 6.01

Energie Fruit is a hair care brand sold by Bloomup: hair care, deodorants and gift sets, listed as a Vendor on Amazon.fr (Amazon buys the stock from the brand and resells it). We have managed its Amazon advertising since March 2025.

In November 2024, before we arrived, the brand spent €14 on advertising for every €100 sold. Over the second half of 2024, €1 of advertising brought in €2.45 of sales. By February 2025, advertising had been switched off.

Our brief: restart advertising, make it profitable, and keep the brand's growth from depending on it.

We run its Sponsored Ads campaigns with four rules:

• Profitability first. A TACOS ceiling (the share of revenue spent on advertising) was set from day one and held during peak periods. On Black Friday 2025, we did not spend the whole planned budget: beyond that point, profitability would have dropped.
• Follow the traffic rather than the calendar. December 2025 drew more beauty traffic than November, so the budget followed, and the account hit its best month ever.
• Keep the Brand Store working. It is promoted every month. In February 2026, it had 51% more visits and 40% more sales than a year earlier.
• Decisions backed by numbers, even when they disappoint. Every month, choices made product by product, then checked the next month against the budget actually spent. In late 2025, targeting competing brands was not paying off: we told the client.

Second half of 2025 versus the second half of 2024 (before we arrived, Amazon.fr, Vendor):

• Total revenue: +51%
• Advertising revenue: ×3.7
• ROAS: 6.01 versus 2.45

The growth lasts: up year on year in all 11 comparable months, from August 2025 to September 2026 (January, April and May 2026 cannot be compared: the 2025 month has no complete revenue figure). September 2025, six months after we arrived: revenue +96% year on year. September 2026: 2.2 times September 2024 and 14% above September 2025.

The peak: Black Friday 2025

November 2025 versus November 2024, with an almost identical budget (−9%):

• Total revenue: +80%
• ROAS: 5.74 versus 2.10
• Advertising revenue: +150%
• Click-through rate: 0.85% versus 0.33%; cost per click: −20%
• Conversion rate: 37.2% versus 19.1%

In November 2025, advertising cost €7 for every €100 sold, against €14 a year earlier.

Rankings

Over the same period, the products earned their place on Amazon.fr:

• Coco Curl range: 117th in all of beauty at the end of 2024, 27th in October 2026, and 7th on 13 October 2026
• Gelée Fixante, launched in February 2025: from 60th to 20th place between early 2025 and October 2026
• 1st organic position on “shampoing cheveux bouclés”, “après-shampoing boucles” and “gel plaquage cheveux” (median position recorded on 7 October 2026)

What comes next

In the third quarter of 2026, ROAS holds at 7.6 year on year, with a higher advertising budget. Next step, agreed with the brand: launching Amazon DSP in 2027.

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Read next: Amazon Brand Store: design, SEO, conversion; Amazon Black Friday ROAS: a real case.

Results based on a real client case. Past performance does not guarantee future results. Results vary with the catalogue, the budget, the category and the competition.