The blog

Amazon DSP is now part of Amazon Ads Agent, and Sponsored Display is now called display ads. What Amazon announced, what happens to your campaigns, and what the announcement leaves out.

Awareness sends traffic six times cheaper than conversion but recruits fewer new customers. One metric per stage, or you switch off the campaign feeding the machine.

670 new customers at EUR 18.65 on DSP against EUR 141.76 on Sponsored Display. Plus one figure that does not flatter us: Sponsored Brands beat both, at EUR 14.13.

EUR 12,493 spent, EUR 19,104 in sales on promoted products and EUR 39,134 brand-wide. The gap is 51.2% of generated revenue. The method to measure it on your own account.

Every Amazon search term has finite volume. Your first advertising euro and your last do not buy the same thing. Why the ceiling exists, and why raising bids makes it worse.

High impression share, CPC outrunning revenue, falling new-to-brand share, TACoS degrading at flat ACOS. Four signals you can check in your console in twenty minutes.

Amazon no longer publishes a DSP minimum, while agencies quote anything from $1,000 up. The four conditions that make the channel worth it, and the three cases where waiting is better.

Convenient for 50 keywords on one ASIN, quickly limited at 500 across 30 products. Three ceilings, and the official-API stack that removes them.

Sponsored Brands is the only format that can route traffic to a Brand Store. Most brands send it to a product listing instead. What a Store that earns its place looks like.

Most brands copy a percentage or match a competitor. Neither holds up. The formula, the four figures you need first, and how to adjust it weekly.

Five concrete signs, each with a quick test you can run this week, and the four-step process to change agency without losing performance.

Three formats, three logics. Which one for which objective, how to orchestrate them together, the budget split by brand stage, and where Amazon DSP fits.

The first mistake is comparing an agency budget with a salary. Real costs on both sides, the break-even, and when the hybrid model wins.

The marketing promise runs ahead of the operational reality. Seven use cases that deliver, the SQL-free routes, the limits, and when AMC is simply oversized for the account.

None of the seven is fatal on its own. Stacked together they can halve your return, and we typically find four or five at once.

Amazon DSP in 2026: a complete guide by an Amazon Ads verified partner. Inventories, audiences, metrics, common mistakes, and when to move to agency-managed.

All the new Amazon Ads in 2025 deciphered: business targeting, AMC audiences, advertising on Prime Video, and new AI DSP. Complete analysis by SkyVision, an expert agency in Amazon Advertising.

In today's digital age, the online marketplace has become the mainstay of commerce, revolutionizing the way businesses connect with consumers across the world.

Sponsored Brand Ads (formerly Headline Search Ads) are a powerful tool for sellers on Amazon who want to increase brand visibility and generate more sales.

Sponsored Product ads are one of the most powerful tools for increasing the visibility of your products on Amazon.

In a competitive environment like Amazon, advertising is an essential tool for increasing your visibility and sales.

An out of stock on Amazon can have disastrous consequences for your business.

If you sell on Amazon, you know how crucial it is to fully understand the platform's algorithm to maximize your visibility and sales.

Creating a digital marketing agency is a bit like starting a video game: you start at level 1, with few skills, and you work your way up the levels as you go.

Amazon is much more than just an online sales platform. It is a powerful tool for developing your brand and maximizing your sales.

Amazon Ads is one of the most powerful advertising platforms for boosting your online sales.

Amazon Ads is a powerful advertising platform, but did you know that there is a tool to track your advertising campaigns on other channels like Facebook, Instagram, TikTok, and many others?

Amazon DSP (Demand-Side Platform) is a powerful tool for advertisers who want to maximize their reach and impact on Amazon.

Amazon Ads is one of the most powerful advertising platforms for online sellers. However, there are a lot of questions that often come up about how to maximize campaign performance.

In this YouTube video, we reveal the 5 most common mistakes to avoid with your Amazon Ads campaigns.

Everything you need to know about Amazon COS (Call-Off Stock) or stock under a deposit contract, the system that will help boost your brand.

In today's world of e-commerce, marked by intense competition, advertising on Amazon has become an essential lever for brands

In today's digital marketplace, advertising on Amazon is critical to driving sales and increasing brand visibility.

Discover the benefits of delegating your Amazon advertising to an expert agency like SkyVision. Boost sales, optimize budgets, and target effectively.

Over the past two years, Amazon, under the leadership of CEO Andy Jassy, has begun a series of negotiations with some of the biggest players in social media.

In the dynamic world of e-commerce, digital advertising is essential to boost sales and reach new customers.

In 2024, video ads continue to dominate the digital advertising landscape, and Amazon Video Ads are no exception.

As a brand owner, using AB testing, or split testing, is a great strategy for optimizing the content of your product listings on Amazon through the Manage Your Experiences tool.

In Amazon's competitive ecosystem, brands need to not only stand out, but also convert visitors into loyal customers.

As we approach 2024, the advertising landscape on Amazon is ready for significant change.

Complete Guide: How to Master the Use of Keywords on Amazon and Dominate Your Market

Ready to take your Amazon business to new heights? Whether you're a seasoned salesperson or just starting out in the e-commerce world

If you're looking to boost your sales on Amazon, you've come to the right place. Optimizing your ads on Amazon may seem complex, but with the right advice, you can really make a difference.

In today's digital landscape, Amazon ads have become an indispensable tool for brands that want to thrive in the online marketplace.

Being profitable on Amazon: Case study of one of the gaming leaders. How we increased its profitability on Amazon.

Optimize Amazon images: Learn how images influence buyers, effective shooting techniques...

Discover the advantages of partnering with an Amazon agency. From precise targeting to expert budgeting, elevate your brand on the e-commerce giant.

Discover the 5 reasons to choose Skyvision for your advertising campaigns on Amazon Ads. Thanks to its ultra-personalized strategies

Discover the advantages of delegating your advertising to an Amazon Ads agency. Here are 5 advantages to taking action.

Amazon advertising campaign: Learn about everything that can be done on Amazon Ads and boost your brand on Amazon.

Discover how SkyVision, an Amazon sponsored ads agency, prepares for Christmas with tailored advertising campaigns and optimized product pages

Selling on Amazon in 2023:5 techniques to boost sales The first technique to optimize your sales may seem simple.

Why is advertising on Amazon essential in 2023? Here we respond with detailed arguments.