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Service · Sponsored ads
As a Sponsored Products agency, we have managed over €6M in Amazon Ads spend since 2023. ACOS under control, volume scaled, ROAS measured every week.
Sponsored Products agency: Amazon search, keywords and product listings, at the centre; around it, the Sponsored Products, Sponsored Brands and display ads formats, brand defence and Product Targeting; closest in, Auto, Exact and Broad campaigns.
Amazon PPC formats and targeting
Amazon search
keywords and product listings
Sponsored Products
Sponsored Brands
Display ads
Brand defence
Product Targeting
Auto
Exact
Broad
Diagnosis
The finding
The problem is not running Sponsored Products. The problem is running them well.
The leaks
The mistakes we often see in audits:
Runaway Auto campaigns Left on autopilot for months, they cannibalise your brand keywords and drain the budget.
Missing structure No Auto → Exact → Broad → Product Targeting structure.
Catch-all campaign Everything sits in one catch-all campaign.
Forgotten negative keywords Not a single negative keyword added since launch.
Scattered budget The budget goes to irrelevant search terms.
Flat bids Identical bids on desktop and mobile, across every placement. Zero finesse.
One ACOS for everything One target ACOS applied to the whole catalogue, even though your SKUs have different margins.
The result
Part of the budget is simply wasted, and ACOS stays higher than it should, for less volume.
Our job is to find those leaks, close them, and redeploy the freed-up budget onto levers with proven ROAS.
Market evidence · amazon.fr
An ad before the first organic result
On amazon.fr, an ad shows before the first organic result in 88% of searches. Source: AIES academic study, 2024.
Metrics
Advertising cost of sales
What you spend on advertising for each euro of sales it generates, as a percentage. It is the profitability metric, campaign by campaign: we compare it with each product's margin to set a target.
ACOS=ad spend÷sales attributed to ads
Total advertising cost of sales
The same calculation, applied to all your Amazon sales, ads and organic included. It measures the real weight of advertising in your revenue: if your organic sales grow on a flat budget, TACOS goes down.
TACOS=ad spend÷total sales (ads + organic)
Return on ad spend
The revenue attributed to advertising for each euro invested. It is the inverse of ACOS: when one goes down, the other goes up.
ROAS=sales attributed to ads÷ad spend
What we optimise
We re-cut your campaigns by function. Auto campaigns become search term discoverers. Exact campaigns capture the qualified keywords. Broad campaigns test under control. Product Targeting defends your listings and attacks competitor listings. Every campaign has one job.
A SKU with €12 of margin does not carry the same target ACOS as a SKU with €35. A product in its launch phase does not carry the same target ACOS as a mature hero SKU. We set an ACOS grid by product family and by phase, and we optimise bids accordingly.
We read the search term report every day, not once a month. Keywords that spend without converting go negative. Keywords that convert inside Auto campaigns move up into Exact campaigns. A continuous flow.
Your conversion does not follow the same curve as another seller's. We identify your high-conversion time slots and raise bids across them. Same for placements: top of search versus product page versus rest of search.
Beyond Sponsored Products, we orchestrate Sponsored Brands (top-of-SERP banner and video) and Sponsored Display, now known as display ads (retargeting and audiences). Each format has its role in the funnel.
Your brand keywords need to be under control, otherwise competitors buy them. Your listings need to defend their Buy Box against parasite listings. And we go after competitor buyers through ASIN Product Targeting.
Formats
Sponsored ads formats compared: placement, main goal and when to use them
Format
Where it shows
Main goal
When to use it
Sponsored Products
Where it shows
In search results and on product detail pages: top of search, product pages, rest of search.
Main goal
Promote a specific product on qualified keywords, and defend or attack listings with Product Targeting.
When to use it
From day one: it is the foundation of search campaigns, to structure before you open the other formats.
Sponsored Brands
Where it shows
At the top of search results and on product pages, as a banner or a video.
Main goal
Help shoppers discover your brand and send traffic to your Brand Store or your product pages.
When to use it
Alongside Sponsored Products. The video format comes in at the scaling phase, where ROAS is proven.
Display ads
formerly Sponsored Display
Where it shows
On and off Amazon, in front of targeted audiences.
Main goal
Retargeting and audiences: bring back shoppers who viewed your products, and reach new ones.
When to use it
In the scaling phase, once ROAS is proven on search.
The detailed comparison: Sponsored Products vs Brands vs Display: which to choose in 2026
When your search campaigns are mature and you want finer audiences, on and off Amazon (Prime Video, Twitch, Fire TV, third-party sites and apps). If your Sponsored Ads still have affordable volume to capture, we start there.
Method
From the free audit to scaling up: daily management and continuous optimisation.
Start with the auditSee all the details in our methodology.
We analyse the last 90 days of the account. 3 levers you can act on right away, with the potential gain quantified. PDF report and a 30-minute debrief call.
We rebuild a clean campaign structure. Top keywords migrated, zombie campaigns archived, initial negative keywords set up, target ACOS defined by product family.
Search term report read every day. Bids adjusted 2 to 3 times a week. Budgets reallocated continuously. Real-time shared dashboard.
Every month, we review the strategy with you: what works, what we cut, and where the budget goes next.
Sponsored Brands Video, Sponsored Display, launching new formats. We open the budget where return on ad spend is proven.
Client case
Polar, a brand of watches and heart rate monitors for athletes, has sold on Amazon for more than 10 years. Despite that footprint, its growth had stalled for several years in the face of strong competition.
Free Amazon PPC auditMostly defensive advertising, campaigns lacking ambition at the top of the funnel, and competitor targeting that did not pay off.
Defensive strategy rebuilt around products and brand, Sponsored Products, Brands and Display campaigns geared to new customers, DSP widened to shoppers who had never bought the brand, and unprofitable competitor targeting stopped.
Worldwide Amazon revenue: +203%.
ROAS up from 6.4 to 10.8.
Polar client case figures
Amazon revenue in 12 months
+203%
ROAS in 12 months
6.4 → 10.8
ROAS, before and after 12 months
Attributed sales per euro of advertising. Longer bar = more sales per euro invested.
Other results
Thorvald, on Amazon US: 5x revenue and a #1 badge in its category, within a few weeks. The Thorvald case
Results based on a real client case. Past performance does not guarantee future results. Results vary with the catalogue, the budget, the category and the competition.
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I have the pleasure of working with Skyvision to manage our Amazon campaigns, both on AMS and DSP, globally.
As an Amazon Marketing Manager at Polar, I am happy with this collaboration. Their responsiveness, their professionalism and the quality of their recommendations are real assets.
They understand our challenges, adapt quickly to our needs and support us seriously and effectively.
A reliable partner, with whom it is a pleasure to work!
[An Amazon and marketplaces director] is looking for someone to manage US and EU ads on Amazon. You are clearly the best people to take care of this, hence the introduction.
I want to express my satisfaction with SkyVision's services. The team, always pleasant, smiling and courteous, goes far beyond simply managing our Amazon ads. Thanks to their support, we have seen a significant improvement in our turnover. While margin remains a challenge, it is also on the rise. I am particularly impressed by SkyVision's proactive approach and their ability to advise us on global growth strategies. I don't know a lot of web agencies with such a level of commitment and quality of service. I would be happy to continue to support and recommend SkyVision as they deserve to gain more exposure.
I have been working for 1 month with SkyVision, Quentin and Erwan and I am fully satisfied. This allows me to fully focus on all aspects of my business without having to use this time on an important but time-consuming activity. SkyVision allows me to approach sustainable growth over the coming months with regular monitoring and strategic adjustment as needed. It also provides strategic advice, which kills two birds with one stone. There is no substitute for experience and Quentin and Erwan clearly know their subjects. In the end, I can only 100% recommend working with SkyVision in complete confidence.
It depends on your gross margin and on the product's phase. A mature, high-margin SKU can hold a tighter target ACOS. A launch accepts a higher ACOS while it gains visibility. There is no ideal ACOS: what counts is TACOS and profit after advertising, not ACOS on its own.
We charge a monthly fee, calibrated on the budget under management and the complexity of the catalogue. No commission on spend, because that creates unhealthy incentives. We give you an exact figure after the free audit.
Yes. The account stays yours, you keep admin access, and every change is visible in the Amazon Ads console in real time. We do not own your account. That is a principle.
No one can promise a timeline: it all depends on your catalogue, your budget, your category and the competition. Negative keywords and restructuring bring the first measurable effects. Stabilising ACOS across the whole catalogue takes longer. Scaling comes next, where ROAS is proven. On a whole account, think in months: 4 to 12 months depending on the client.
Both. Our clients are Vendor (1P) and Seller (3P) alike. The PPC levers are similar, with nuances on the metrics available and the formats you can reach.
We work on Amazon only: Sponsored Products, Sponsored Brands, Sponsored Display, DSP and AMC. The full stack, not just basic PPC, with DSP run within the same strategy as your search campaigns (see our Amazon DSP management page). To decide between in-house and agency: in-house or agency for your Amazon Ads.
