Service · Measurement and audiences

Your Amazon Marketing Cloud (AMC) agency: data and audiences for advanced advertisers

As an Amazon Marketing Cloud agency, we put your Amazon Ads data to work to measure incrementality, build cross-channel audiences and attribute sales end to end. AMC specialists.

Free AMC diagnostic
See the use cases
  • +100 brands supported
  • 92% of 3-month trial periods turn into long-term clients
  • Amazon Ads verified partner

Definition

What Amazon Marketing Cloud is, and why it matters in 2026

Amazon Marketing Cloud (AMC): the hidden data
SkyVision video, in French

In short

Amazon Marketing Cloud (AMC) is the Amazon Ads data clean room. It brings together all of your Amazon advertising data (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Amazon Streaming TV) in an environment you can query with ready-made templates or in SQL. Anonymised, privacy-safe, and private to your account.

What AMC lets you do

In practice, AMC answers questions the standard Amazon Ads console cannot handle:

  1. amc >
    question_01
    Incrementality

    What is the incremental effect of DSP on Sponsored Products sales?

  2. amc >
    question_02
    Frequency

    How many display exposures does a shopper need before they click and convert?

  3. Which audiences, crossed together, give the best ROAS?

The real challenge

Amazon now provides ready-made templates: the hard part is no longer technical. It lies in asking the right questions, in a media volume large enough for sound results, and in reading the results through to their activation in your campaigns.

Our approach

We built our AMC method in production, on our own client accounts.

Access and prerequisites

Who can use AMC, and do you need to know SQL?

In short: DSP is no longer required, access is free for eligible advertisers, and you no longer need SQL to get started. What matters is asking the right business questions and acting on the answers in your campaigns.

Who can access it?

DSP is no longer a prerequisite. Until Amazon's announcement of 15 October 2024, only Amazon DSP users could register for AMC. Since then, advertisers who only use sponsored ads can access it through their partners, France included.

“[…] those using sponsored ads can access AMC via self-service. Advertisers working with partners registered on the Amazon Ads Partner Network can also utilise AMC via their partners.”

Amazon Ads, Amazon Marketing Cloud page, FAQ “Who can use Amazon Marketing Cloud?”

How much does AMC cost?

Access is free for eligible advertisers. Amazon Ads and third-party providers also offer paid features, in beta, to extend the data.

“Amazon Marketing Cloud is available at no cost to eligible advertisers via web-based UI and API.”

Amazon Ads, Amazon Marketing Cloud page

Do you need to know SQL?

No, not to get started. Amazon offers ready-made analytics and audience templates, plus Ads Agent in AMC (announced on 11 November 2025, in beta, available in France), which generates queries from questions asked in natural language. For custom questions, we write and check the queries ourselves.

“Generate, visualise and act on insights with a few clicks and no SQL needed.”

Amazon Ads, Amazon Marketing Cloud page

Where an agency makes the difference

Templates and AI speed up query writing. They do not choose the questions that matter for your account, or what to change in your campaigns. Our job: frame those business questions, read the results without making them say more than they do, then act on them in your media buying.

“By enabling analysts to focus on understanding what's driving their results instead of writing complex queries […]”

Amazon Ads, announcement of 11 November 2025

See our 4-phase method

Amazon Ads sources, accessed on 6 October 2026: Amazon Marketing Cloud page; announcement of 15 October 2024 on eligibility; announcement of 11 November 2025 on Ads Agent in AMC.

Use cases

Four AMC use cases most brands leave on the table

Free AMC diagnostic
01

Measuring incrementality between Sponsored Products and DSP

Without AMC you do not know whether your DSP is adding sales or cannibalising your Sponsored Products. The standard console attributes last-touch. AMC gives you a multi-touch view and “DSP-exposed versus control” cohorts to measure the real uplift. Typical deliverable: a quarterly report stating what share of your DSP sales is incremental.

02

Building custom cross-channel audiences

AMC lets you define audiences the DSP console cannot build natively: shoppers exposed to three or more Sponsored Products placements who did not convert, Streaming TV users who also searched a competitor, new-to-brand buyers from the last 90 days. Those audiences can then be activated directly for media buying across sponsored ads, video ads and display ads. Targeting at a much finer grain.

03

Multi-touch attribution (path to purchase)

A complete view of the path: first exposure, intermediate impressions, click, purchase. Which combination of formats converts best? What is the gap between first impression and sale? How much weight should upper funnel carry against lower funnel in your media mix?

04

Working out the optimal exposure frequency

At how many exposures do your prospects tire of the creative? Below what frequency does your display have no effect at all? AMC produces a frequency optimisation curve that lets you cap properly and re-route budget towards the frequencies with a positive return.

Method

Our AMC method in 4 phases: setup, insights, activation, scale

From switching AMC on for your account to automated media decisions.

Free AMC diagnostic

Discover our methodology

  1. Phase 1Setup

    Setup and ingestion

    Prerequisites checked (AMC activation, account access, minimum volume). Data sources mapped (SP, SB, SD, DSP, Streaming TV). Priority business questions defined.

  2. Phase 2Insights

    Insights

    First SQL queries written in AMC: incrementality, path to purchase, audience overlap, frequency.

    Deliverables: actionable reports, not decorative dashboards.

  3. Phase 3Activation

    Managed activation

    Insights become media decisions: SP/DSP budget reallocation, custom audiences built and pushed into DSP, frequency capping adjusted, formats prioritised by incrementality.

  4. Phase 4Scaling

    Scaling and automation

    Recurring queries automated. Monthly review with budget decisions. Continuous iteration. AMC becomes a permanent capability, not a one-off.

Why us

Why SkyVision for AMC

Four concrete reasons that set us apart from a generalist agency.

Free AMC diagnostic
01

Specialists certified on Amazon Ads topics

Our specialists, certified on Amazon Ads topics, write your AMC queries and turn them into media decisions.

02

We master both SQL and DSP

AMC delivers its full value with an active DSP: the queries drive DSP decisions that we then know how to execute. We run DSP in production.

03

We know the French market

Most quality AMC resources are in English and US-centric. We turn them into concrete decisions adapted to the French market (dominant categories, seasonality, competition).

04

We do not bill a percentage of spend

A monthly fee, calibrated on the scope. No incentive to spend more to inflate our fees. We also tell you when to cut the budget: it is often the right call.

Amazon Ads verified partner

SkyVision is listed in the Amazon Ads partner directory as a verified partner, and our specialists are certified on Amazon Ads topics. We remain an independent agency: we work for your account, not for Amazon.
In practice:
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Verified status
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Our results speak for themselves

Most of our customers joined us after testing automation software, hiring an agency, or managing their Amazon Ads campaigns in-house.
Our success stories
+100
Brands supported since our launch
+6M€
of Amazon ad budget managed
92%
trial periods (3 months) convert into a permanent customer
20
brands under management today
Our SUCCESS STORIES

What our clients say about us

Read what our partners say about the Amazon results they reached working with us.
Vincent Manière, SQUATCH
Excerpt from his Oseille TV interview

I have the pleasure of working with Skyvision to manage our Amazon campaigns, both on AMS and DSP, globally.
As an Amazon Marketing Manager at Polar, I am happy with this collaboration. Their responsiveness, their professionalism and the quality of their recommendations are real assets.
They understand our challenges, adapt quickly to our needs and support us seriously and effectively.
A reliable partner, with whom it is a pleasure to work!

Elise Roux
Elise Roux
Digital Marketing & Ecommerce Manager at POLAR

[An Amazon and marketplaces director] is looking for someone to manage US and EU ads on Amazon. You are clearly the best people to take care of this, hence the introduction.

Jérôme Sabourin
Jérôme Sabourin
Co-founder and CEO, SAB Brothers (Thorvald)

I want to express my satisfaction with SkyVision's services. The team, always pleasant, smiling and courteous, goes far beyond simply managing our Amazon ads. Thanks to their support, we have seen a significant improvement in our turnover. While margin remains a challenge, it is also on the rise. I am particularly impressed by SkyVision's proactive approach and their ability to advise us on global growth strategies. I don't know a lot of web agencies with such a level of commitment and quality of service. I would be happy to continue to support and recommend SkyVision as they deserve to gain more exposure.

Marceau Vaucher
CEO ‘Nature Maison Jardin’

I have been working for 1 month with SkyVision, Quentin and Erwan and I am fully satisfied. This allows me to fully focus on all aspects of my business without having to use this time on an important but time-consuming activity. SkyVision allows me to approach sustainable growth over the coming months with regular monitoring and strategic adjustment as needed. It also provides strategic advice, which kills two birds with one stone. There is no substitute for experience and Quentin and Erwan clearly know their subjects. In the end, I can only 100% recommend working with SkyVision in complete confidence.

David Chabot
CEO NaturaFlash

Frequently asked questions about Amazon Marketing Cloud

Who can get access to AMC?

DSP is no longer required. Since 15 October 2024, advertisers who only use sponsored ads can access AMC through their Amazon Ads partners. Amazon also states that AMC is “available at no cost to eligible advertisers” and that those using sponsored ads can access it via self-service. You no longer need SQL to get started: what matters is asking the right business questions and acting on the answers in your campaigns.

What media volume makes AMC worth it?

There is no single figure. You need enough impressions, clicks and conversions for the cohorts to hold up statistically. Below that, the insights stay too noisy to drive strong decisions. That volume depends on your active channels, your catalogue and the question asked: we check it on your account during the free AMC diagnostic.

Does AMC replace Google Analytics on Amazon?

No. AMC is a clean room: it aggregates anonymised Amazon Ads data and does not release user-level data you can use outside AMC. It is not a web analytics tool, it is a media measurement and audience tool.

How long does it take to activate AMC on my account?

It depends on your account, the data to ingest and the questions asked: we give you a timeline during the free AMC diagnostic.

What is the difference between AMC and standard Amazon Ads reports?

Standard reports give you last-touch attribution, per campaign, in silos. AMC gives you multi-touch, cross-format (Sponsored Products, DSP, Streaming TV, Sponsored Display), with customisable cohorts and custom queries. The difference in granularity is large.

Can I try AMC on my account with no commitment?

Yes. Our free AMC diagnostic covers an eligibility check, an estimate of the insight potential on your account, and the priority business questions we could explore. If it is not ready, we say so.

Go further on measurement

Related services

Amazon DSP

Programmatic advertising, on and off Amazon

Amazon PPC management (Sponsored Ads)

Sponsored Products, Brands and Display

Our methodology

The SkyVision method, from audit to scaling

Let's talk: 30 minutes to see what AMC changes on your account

We look at your current Amazon Ads setup together. We identify the business questions AMC could settle on your account. And we give you an honest business case, including if AMC is not a priority for you today.
Book my free AMC diagnostic
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