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Service · Programmatic advertising
As an Amazon DSP agency, we have managed over €6M in Amazon Ads spend since 2023. Custom audiences, cross-device retargeting, brand defence. Results measured and shared every week.
SkyVision, Amazon DSP agency. Amazon DSP: Amazon audiences, built on its shopping data, activated in display, video and audio on Amazon, Prime Video, Twitch, Fire TV and third-party sites and apps.
Amazon DSP inventory
Amazon audiences
built on its shopping data
Amazon
Prime Video
Twitch
Fire TV
Third-party sites & apps
Display
Video
Audio
Definition
In short
Amazon DSP (Demand-Side Platform) is Amazon's programmatic solution, now part of Amazon Ads Agent. It lets you buy display, video and audio on and off Amazon (Prime Video, Twitch, Fire TV, third-party sites and apps), targeting Amazon audiences built on its own shopping data.
Formats and inventory
The catch
Results depend on audiences, creative and measurement, and those settings are where profitability is decided.
The result
Many brands stop at Sponsored Products and never unlock the programmatic layer. We run DSP alongside your search campaigns, within a single strategy.
Our test · beauty and fragrance
DSP's weight in the account
On our beauty and fragrance test, DSP took 20% of the ad budget and brought in 66% of the measured new customers (Amazon does not measure new customers for Sponsored Products). See the client case
One account, two months including 30 to 45 days of learning: this test proves nothing statistically.
Results based on a real client case. Past performance does not guarantee future results. Results vary with the catalogue, the budget, the category and the competition.
Who it's for
DSP is not a mandatory step. We decide account by account, and we tell you if the timing is not right.
Is Amazon DSP right for you? Take the testYour Sponsored Ads are in place and you want new customers beyond search.
You want to retarget visitors to your product pages who did not buy, on other screens.
You want to build awareness with data-driven targeting, not display bought blind.
You also sell off Amazon: Amazon states that DSP “was available to both advertisers who sell on Amazon and those who do not.”
Your Sponsored Ads still have affordable volume to capture: we tell you plainly and start there.
You want a single threshold: there isn't one. It depends on your catalogue, your margin and how mature your search campaigns are. Amazon DSP minimum budget
What we switch on
In-Market (active buyers in your category), Lifestyle (purchase behaviour), Lookalike (twins of your best customers), ASIN audiences (viewed or bought a competitor product). We build the audience stack that belongs to your brand, not generic segments.
Someone saw your product page on mobile and did not buy. We retarget them on desktop display, on Twitch and on Streaming TV. Frequency capped, attribution windows adjusted, recent buyers excluded.
Brand defence: your owned audiences (recent buyers, brand store followers) exposed to your own display to defend your share of voice. Conquest: competitor ASIN audiences targeted with your own product creative. Aggressive but measurable.
Streaming TV (Prime Video ads), Twitch, Fire TV and third-party sites from the Amazon Publisher Services network. For brands that want to run awareness with data-driven targeting, not display bought blind.
Spotify can also be bought through Amazon DSP, France included, since October 1, 2025.
Funnel
Each stage has its role and its metric. We do not judge an awareness campaign on the same number as a conversion campaign. The metrics for each funnel stage
Stage 1
Make the brand known to audiences who are not looking for it yet: video, Streaming TV, display off Amazon.
TrackCost per detail page view, new customers
Budget share
32%
ROAS
2.86
Cost per detail page view
€0.065
Stage 2
Bring shoppers who are comparing back to your product pages: In-Market, Lookalike and competitor ASIN audiences.
TrackDetail page views, new customers
Budget share
3%
ROAS
0.38
2 new customers for €401, live since late August, too early to judge.
Stage 3
Retarget visitors to your product pages who did not buy, with capped frequency and recent buyers excluded.
TrackROAS, cost per new customer
Budget share
65%
ROAS
3.40
Cost per detail page view
€0.375
DSP budget split in our beauty and fragrance test (July and August 2026)
Awareness
Consideration
Conversion
One account, two months including 30 to 45 days of learning: this test proves nothing statistically. Results based on a real client case. Past performance does not guarantee future results. Results vary with the catalogue, the budget, the category and the competition. See the client case
Method
From the free DSP audit to scaling the budget, a progressive method in phases.
Start with the auditWe analyse your existing Amazon Ads account, your catalogue, your margins and your current Sponsored Products share. We identify 3 DSP levers to switch on and put numbers on a business case.
We build custom audiences in DSP, define the creative for each audience, and align attribution windows with your purchase cycle.
We follow your campaigns every day. Bids, audiences, budget, exclusions: everything is continuously optimised to fit your margins, your seasonality and your goals.
Weekly review: budget reallocated by audience, bids adjusted, creative refreshed, underperforming segments excluded. Clear reporting, with numbers and without jargon.
Once return on ad spend is stable, we scale the budget onto the winning audiences and test the complementary inventories (Streaming TV, endemic display).
Client case
A brand in the beauty and fragrance category, with Sponsored Ads that were already mature.
A two-month Amazon DSP test, July and August 2026.
Mature Sponsored Ads before DSP was switched on.
The question the test had to answer: does DSP recruit new customers at a reasonable cost?
€12,493 invested in DSP over two months, 20% of the ad budget.
Split: 65% conversion, 32% awareness, 3% consideration.
670 new customers recruited through DSP, at €18.65 each. Over the same period: €141.76 with Sponsored Display, €14.13 with Sponsored Brands (on 9% of the budget). ROAS of 3.13 counting sales across the whole brand.
Figures from the Amazon DSP beauty and fragrance test
New customers recruited by DSP
670
Cost per new customer (DSP)
€18.65
ROAS
3.13
sales across the whole brand
Cost per new customer, same period
In euros per new customer. Shorter bar = cheaper. Sponsored Products excluded: Amazon does not measure their new customers.
Results based on a real client case. Past performance does not guarantee future results. Results vary with the catalogue, the budget, the category and the competition.
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I have the pleasure of working with Skyvision to manage our Amazon campaigns, both on AMS and DSP, globally.
As an Amazon Marketing Manager at Polar, I am happy with this collaboration. Their responsiveness, their professionalism and the quality of their recommendations are real assets.
They understand our challenges, adapt quickly to our needs and support us seriously and effectively.
A reliable partner, with whom it is a pleasure to work!
[An Amazon and marketplaces director] is looking for someone to manage US and EU ads on Amazon. You are clearly the best people to take care of this, hence the introduction.
I want to express my satisfaction with SkyVision's services. The team, always pleasant, smiling and courteous, goes far beyond simply managing our Amazon ads. Thanks to their support, we have seen a significant improvement in our turnover. While margin remains a challenge, it is also on the rise. I am particularly impressed by SkyVision's proactive approach and their ability to advise us on global growth strategies. I don't know a lot of web agencies with such a level of commitment and quality of service. I would be happy to continue to support and recommend SkyVision as they deserve to gain more exposure.
I have been working for 1 month with SkyVision, Quentin and Erwan and I am fully satisfied. This allows me to fully focus on all aspects of my business without having to use this time on an important but time-consuming activity. SkyVision allows me to approach sustainable growth over the coming months with regular monitoring and strategic adjustment as needed. It also provides strategic advice, which kills two birds with one stone. There is no substitute for experience and Quentin and Erwan clearly know their subjects. In the end, I can only 100% recommend working with SkyVision in complete confidence.
There is no single figure. The threshold to open DSP access is lower and more negotiable than you often read. The one that matters is the budget that lets you saturate at least one stage of the funnel: it depends on your catalogue, your margin and how mature your search campaigns are. If your Sponsored Ads still have affordable volume to capture, we tell you plainly and start there. Amazon DSP minimum budget: our analysis
Sponsored Display, now known as display ads, runs from the Amazon Ads console: narrower audiences, mostly retargeting. DSP gives far finer audiences and inventory on and off Amazon (Prime Video, Twitch, Fire TV, third-party sites and apps). That level of control is what we run.
Amazon offers two ways in: self-service and managed service. For managed service, budget minimums apply, with no published amount. In Europe, France and the UK included, advertisers who already used Amazon DSP keep the Amazon DSP experience. To measure what DSP brings, see our Amazon Marketing Cloud (AMC) page.
Allow 30 to 45 days of learning before you judge a campaign: that is what we saw on our beauty and fragrance test. Retargeting, which reaches warm audiences, usually reacts faster than prospecting. On a whole account, lasting results are measured in months: 4 to 12 months depending on the client.
Yes. Amazon states that DSP “was available to both advertisers who sell on Amazon and those who do not.” So you can use Amazon audiences to drive traffic to your own site. It is a more advanced play, often relevant for DTC brands that also sell in physical stores.
We work in French and English, with a single point of contact, on the ground. We know the specifics of the French market: dominant categories, seasonality, endemic competition. And we are channel-agnostic: if DSP is not right for your case, we say so and we concentrate the budget on Sponsored Products and Sponsored Brands.
