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Elise Roux
Digital Marketing & Ecommerce Manager at POLAR
Polar is an iconic brand in the sports sector, specializing in watches and heart rate monitors for athletes. Present on Amazon for more than 10 years, the brand now sells on 12 marketplaces around the world.
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POLAR - How to boost your growth on Amazon
Brand presentation
Polar is an iconic brand in the sports sector, specializing in watches and heart rate monitors for athletes. Present on Amazon for more than 10 years, the brand now sells on 12 marketplaces around the world.
The problem
Despite a solid foothold on Amazon, growth had stagnated for several years. The brand was facing fierce competition, especially from Garmin, with a mainly defensive advertising positioning. Amazon Ads campaigns (AMS + DSP) lacked aggressiveness at the top of the funnel, which hampered development.
Objective set:
Relaunch sales growth while maintaining a high ROAS.
What we put in place
Our mission was to transform their advertising approach:
- Reconstruction of the defensive strategy to optimize product and brand performance.
- Creation of an offensive strategy focused on reputation, consideration and acquisition of new customers.
- DSP: expanded targeting to users who have never purchased from Polar. Notoriety objective + consideration
- AMS: Sponsored Products, Brands, Display campaigns — soon to be complemented by the TV format oriented to consideration/conversion.
Elimination of Garmin targeting that was considered unprofitable, in order to focus on more strategic targeting.
The results
In the world:
- +203% in turnover
- ROAS from 6.4 to 10.8
These results were obtained over 12 months, thanks to a more ambitious, more precise and better segmented strategy.
Results from a real client case. Past performance does not guarantee future results. Outcomes vary by catalogue, budget, category and competition.
“I have the pleasure of working with Skyvision to manage our Amazon campaigns, both on AMS and DSP, internationally. As an Amazon Marketing Manager at Polar, I am happy with this collaboration. Their responsiveness, their professionalism and the quality of their recommendations are real assets. They understand our challenges, adapt quickly to our needs and support us seriously and effectively. A reliable partner, with whom it is a pleasure to work!”
