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Amazon Marketing Cloud (AMC): data and audiences for advanced advertisers
AMC specialists. We put your Amazon Ads data to work to measure incrementality, build cross-channel audiences and attribute sales end to end.
What Amazon Marketing Cloud is, and why it matters in 2026
In practice, AMC answers questions the standard Amazon Ads console cannot handle: what is the incremental effect of DSP on Sponsored Products sales? How many display exposures does a shopper need before they click and convert? Which audiences, crossed together, give the best ROAS?
Why few French agencies talk about it: AMC demands SQL fluency, a minimum DSP activation, and enough media volume for the insights to be statistically sound (around €30k a month at least across DSP and Sponsored Products combined).
We built our AMC method in production, on our own client accounts.
Four AMC use cases most brands leave on the table
Measuring incrementality between Sponsored Products and DSP
Without AMC you do not know whether your DSP is adding sales or cannibalising your Sponsored Products. The standard console attributes last-touch. AMC gives you a multi-touch view and "DSP-exposed versus control" cohorts to measure the real uplift. Typical deliverable: a quarterly report stating what share of your DSP sales is incremental.
Building custom cross-channel audiences
AMC lets you define audiences the DSP console cannot build natively: shoppers exposed to three or more Sponsored Products placements who did not convert, Streaming TV users who also searched a competitor, new-to-brand buyers from the last 90 days. Those audiences then activate directly inside DSP. Targeting at a much finer grain.
Multi-touch attribution (path to purchase)
A complete view of the path: first exposure, intermediate impressions, click, purchase. Which combination of formats converts best? What is the gap between first impression and sale? How much weight should upper funnel carry against lower funnel in your media mix?
Working out the optimal exposure frequency
At how many exposures do your prospects tire of the creative? Below what frequency does your display have no effect at all? AMC produces a frequency optimisation curve that lets you cap properly and re-route budget towards the frequencies that return.
Our AMC method in 4 phases: setup, insights, activation, scale
Setup and ingestion
Insights
Deliverables: 3 to 5 actionable reports, not decorative dashboards.
Managed activation
Scaling and automation
Why SkyVision for AMC
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We master both SQL and DSP
We know the French market
We do not bill a percentage of spend
Official Amazon Ads partner
Our results speak for themselves
What our clients say about us
Excerpt from his Oseille TV interview
I have the pleasure of working with Skyvision to manage our Amazon campaigns, both on AMS and DSP, globally.
As an Amazon Marketing Manager at Polar, I am happy with this collaboration. Their responsiveness, their professionalism and the quality of their recommendations are real assets.
They understand our challenges, adapt quickly to our needs and support us seriously and effectively.
A reliable partner, with whom it is a pleasure to work!
[An Amazon and marketplaces director] is looking for someone to manage US and EU ads on Amazon. You are clearly the best people to take care of this, hence the introduction.
I want to express my satisfaction with SkyVision's services. The team, always pleasant, smiling and courteous, goes far beyond simply managing our Amazon ads. Thanks to their support, we have seen a significant improvement in our turnover. While margin remains a challenge, it is also on the rise. I am particularly impressed by SkyVision's proactive approach and their ability to advise us on global growth strategies. I don't know a lot of web agencies with such a level of commitment and quality of service. I would be happy to continue to support and recommend SkyVision as they deserve to gain more exposure.
I have been working for 1 month with SkyVision, Quentin and Erwan and I am fully satisfied. This allows me to fully focus on all aspects of my business without having to use this time on an important but time-consuming activity. SkyVision allows me to approach sustainable growth over the coming months with regular monitoring and strategic adjustment as needed. It also provides strategic advice, which kills two birds with one stone. There is no substitute for experience and Quentin and Erwan clearly know their subjects. In the end, I can only 100% recommend working with SkyVision in complete confidence.
Frequently asked questions about Amazon Marketing Cloud
Who can get access to AMC?
Any advertiser active on Amazon DSP can request AMC activation. It is free, but using it requires SQL skills and an analytical method. Most accounts never activate AMC, even when eligible, for lack of those skills in-house.
What minimum media budget makes AMC worth it?
In practice we advise a combined Sponsored Products and DSP minimum of around €30-40k a month, so the cohorts hold up statistically. Below that, the insights stay too noisy to drive strong decisions.
Does AMC replace Google Analytics on Amazon?
No. AMC is a clean room: it aggregates anonymised Amazon Ads data and does not release user-level data you can use outside AMC. It is not a web analytics tool, it is a media measurement and audience tool.
How long does it take to activate AMC on my account?
Technical activation takes one to two weeks (the request to Amazon plus historical ingestion). The first actionable insights arrive in four to six weeks. It becomes structural after three months.
What is the difference between AMC and standard Amazon Ads reports?
Standard reports give you last-touch attribution, per campaign, in silos. AMC gives you multi-touch, cross-format (Sponsored Products, DSP, Streaming TV, Sponsored Display), with customisable cohorts and SQL execution. The difference in granularity is large.
Can I try AMC on my account with no commitment?
Yes. Our free AMC review covers an eligibility check, an estimate of the insight potential on your account, and two or three priority business questions we could explore. If it is not ready, we say so.
Let's talk: 30 minutes to see what AMC changes on your account
AMC diagnostic
