How We Built a Digital Marketing Agency - 1.5-Year Review

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Summary

How We Built a Digital Marketing Agency - 1.5-Year Review

By Erwan Boca, founder of SkyVision

03/03/2025

The 5 levels of building the SkyVision agency, from the beginnings to client acquisition

Building a digital marketing agency is a bit like starting a video game: you begin at level 1 with few skills, and you work your way up one level at a time. In this article, we tell the story of SkyVision, our agency specialized in Amazon advertising, and share the failures, the mistakes and the lessons we learned after 1.5 years in business.

1. Level 0: Where SkyVision began

The turning point

It all started in January 2023. At the time, Erwan, co-founder of SkyVision, was 26 and had four years of experience on Amazon. After several years as an employee, he felt the need to change his life and start his own business. That is how he got in touch with Olivier Allain, his former Amazon trainer, and met Quentin, his future business partner.

The birth of SkyVision

Together, they saw that the existing Amazon agencies did not deliver enough quality for what they charged. So they decided to create SkyVision, a tightly focused agency specialized in Amazon advertising. Their goal was to become the best in their field by offering high-quality services.

💡 Lesson 1: Dare to take risks to bring your life in line with what you want from it.
💡 Lesson 2: Relationships and your network speed up opportunities.

2. Level 1: Launching SkyVision and the first €10k a month (excl. VAT)

Structuring the agency

SkyVision was officially incorporated in June 2023. Quentin took charge of running the ad campaigns, while Erwan handled sales and marketing. They chose a SAS, a French simplified joint-stock company, held through personal holding companies to keep the finances well organized.

Costs and profitability

Initial costs came to €4,500 (company registration, logo, website). Fixed monthly costs were around €1,200 (tools, accountant, social media management). SkyVision was profitable from the start, with monthly revenue between €2,000 and €4,000.

Sales strategy

SkyVision tested different commitment terms (3, 6 and 12 months) before settling on a 3-month trial period followed by renewable commitments. Its prospecting relied on mass mailing campaigns, outbound calls and platforms such as Malt.

💡 Lesson 3: Test, adapt, and test again. Nothing is set in stone in digital marketing.

3. Level 2: Learning to sell with Théo Lion

Coaching with Théo Lion

In January 2024, SkyVision brought in Théo Lion, a sales expert, to improve its sales process. Théo taught the team to prospect in a highly personalized way, using Loom videos and cold calls. They also set up a clear sales process built on discovery calls and free audits.

Marketing overhaul

SkyVision rebuilt its website and logo to gain credibility. The team also adopted OKRs (Objectives and Key Results) to improve productivity.

💡 Lesson 4: Sales are the key to growth. Focus on what brings in revenue.

4. Level 3: Delegating operations and automating

Delegating tasks

To work more efficiently, SkyVision hired a virtual assistant to handle prospecting and a freelancer to produce the Loom videos. This let Erwan focus on prospect calls and marketing.

Automation

SkyVision built its own automation software to manage ad campaigns. It saved Quentin 40% of his time and improved campaign performance.

💡 Lesson 5: Delegating and automating are essential to scale a digital marketing agency.

5. Level 4: Client acquisition and lead generation

Acquisition strategy

SkyVision decided to focus on YouTube to become a reference in Amazon advertising. The team also invested in ebooks and in ad campaigns on Google, Facebook and LinkedIn.

A centralized process

To improve client acquisition, SkyVision moved to the HubSpot CRM and set up precise tracking with Google Tag.

💡 Lesson 6: Visibility is essential to generate leads. Invest in channels like YouTube and social media.

6. Conclusion: The lessons learned after 1.5 years

Building a digital marketing agency is a path full of challenges, and of rewards too. After 1.5 years, SkyVision has learned to take risks, to adapt and to innovate. By applying these lessons, you too can succeed in the competitive world of digital marketing.

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🚀 Ready to optimize your ad campaigns? Contact SkyVision today for a free audit of your Amazon Ads campaigns. Our team of experts supports you at every step to maximize your results.

FAQ

Q1: How much does it cost to start a digital marketing agency?
A: Costs vary, but SkyVision started with an initial investment of €4,500 and monthly costs of €1,200.

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Q2: How do you generate leads for a digital marketing agency?
A: Use channels like YouTube, social media and ad campaigns to attract potential clients.

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Q3: How do you automate advertising campaigns on Amazon?
A: SkyVision built its own automation software to manage ad campaigns efficiently.

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Additional Resources

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By applying these tips, you will be able to improve your digital marketing agency's performance. If you need more help, feel free to contact SkyVision for personalized support. 🚀

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