THORVALD - How to increase sales and product rankings on Amazon US

Thorvald is a European brand specialized in tinkering, recognized for its robust and innovative products.
Already well established on European marketplaces, the brand has been selling on Amazon US since 4 years, but was struggling to replicate its success.

‍

A flagship product, leader in Europe, Couldn't take off in the United States.
Despite a stable presence on Amazon US, sales remained modest, and the The ranking was stagnant.
The cause: one overly careful advertising strategy, simply copied from the European model.

Objective: increase sales and product ranking on Amazon US.

Our agency has redesigned the entire Ads strategy:

• Boosting visibility via campaigns targeting dozens of long-tail keywords, often overlooked but highly qualified.
• Emphasis on the offensive targeting of competing products, with an aggressive logic (Sponsored Product, Brand and Display)

‍

In a few weeks, the effects were immediate:

• Obtaining the “No. 1 in sales” badge on the targeted category
• Revenues multiplied by 5 : of $1,000/day to $5,000/day
• Strong improvement in product ranking, ensuring growing organic traffic

This breakthrough marked a turning point for the brand in the United States.

‍

What if we got your international sales off the ground?

Do you want to adapt your Amazon strategy to local specificities, as we did for Thorvald in the US?