LA MARIOLE - From zero campaigns to a profitable presence: the Amazon bet of an ambitious brand

La Mariole is a French brand specialized in sports and leisure products. Present on Amazon for 2 years, she sells her products mainly in France and Belgium.

Before our collaboration, the brand wanted to accelerate its growth on Amazon, without however having a specific numerical objective. Its marketing budget is mainly focused on Meta and Google.
The advertising presence on Amazon was non-existent, no campaign was in place: we had to Starting from scratch.

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We built and deployed a comprehensive Amazon Ads strategy, structured around three main objectives:

•  Awareness : increased visibility via Sponsored Display and Brand
• Consideration : capturing intent through relevant targeting on related searches
• Conversion : High-performing Sponsored Products, focused on best sellers

Segmentation was designed to ensure a Fine steering between investments, performances and sustainable growth, while anticipating stockouts.

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In less than 12 months, despite several breakthroughs, the brand exploded in performance:

• 321,260€ in turnover
• Average ROAS: 10.04
• Record ROAS: 17.7 in December 2024

This success shows that a well-thought-out strategy, even starting from scratch, can generate a quick and sustainable return on investment.

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The next steps:

Opening of the Pan Euro with 5 additional countries. Objective +500,000 € of turnover in France in 2025