Introduction
Starting a digital marketing agency is like playing a video game: you start at level 1 with few skills and level up over time. In this article, we’ll share the story of SkyVision, our Amazon advertising agency, and the failures, mistakes, and lessons we’ve learned after 1.5 years in business.
Level 0: The Beginnings of SkyVision
The Trigger
It all started in January 2023. At the time, Erwan, co-founder of SkyVision, was 26 years old with four years of experience on Amazon. After years of working as an employee, he felt the urge to change his life and start his own business. That’s when he reached out to Olivier Allain, his former Amazon mentor, and met Quentin, his future business partner.
The Birth of SkyVision
Together, they noticed that most Amazon agencies were overpriced and lacked quality. They decided to create SkyVision, a hyper-niche agency specializing in Amazon advertising, with the goal of becoming the best in their field by offering high-quality services.
💡 Lesson 1: Take risks to align your life with your ambitions.
💡 Lesson 2: Networking and relationships accelerate opportunities.
Level 1: Launching SkyVision & Reaching €10K Revenue Per Month
Structuring the Agency
SkyVision was officially launched in June 2023. Quentin managed advertising campaigns, while Erwan handled sales and marketing. They opted for a SAS structure with personal holdings for financial optimization.
Costs and Profitability
- Initial investment: €4,500 (company registration, logo, website)
- Fixed monthly costs: ~€1,200 (tools, accountant, social media management)
- Revenue in the first months: Between €2,000 and €4,000 per month
Sales Strategy
SkyVision tested various engagement models (3, 6, 12 months) before settling on a 3-month trial period followed by renewable contracts. Their client acquisition strategies included mass mailing, outbound calls, and freelance platforms like Malt.
💡 Lesson 3: Test, adapt, and test again. Nothing is set in stone in digital marketing.
Level 2: Learning to Sell with Théo Lion’s Coaching
Théo Lion’s Sales Training
In January 2024, SkyVision hired Théo Lion, a sales expert, to improve their client acquisition strategy. Théo taught them how to personalize outreach using Loom videos and cold calls. They also structured their sales process, including discovery calls and free audits.
Marketing Revamp
To boost credibility, SkyVision rebranded its website and logo. They also implemented the OKR (Objectives and Key Results) method to enhance productivity.
💡 Lesson 4: Sales drive growth. Focus on revenue-generating activities.
Level 3: Delegating and Automating Operations
Task Delegation
To increase efficiency, SkyVision hired a virtual assistant for lead generation and a freelancer to create Loom videos, allowing Erwan to focus on prospect calls and marketing.
Automation
SkyVision developed its own automation software to manage advertising campaigns. This saved Quentin 40% of his time and significantly improved campaign performance.
💡 Lesson 5: Delegation and automation are crucial for scaling a digital marketing agency.
Level 4: Client Acquisition & Lead Generation
Acquisition Strategy
SkyVision focused on YouTube to establish itself as a leader in Amazon advertising. They also invested in eBooks and paid ads on Google, Facebook, and LinkedIn.
Centralized Sales Process
To streamline client acquisition, SkyVision migrated to HubSpot CRM and implemented precise tracking with Google Tag Manager.
💡 Lesson 6: Visibility drives lead generation. Invest in platforms like YouTube and social media.
Conclusion: Lessons Learned After 1.5 Years
Starting a digital marketing agency is challenging but rewarding. After 1.5 years, SkyVision has learned to take risks, adapt, and innovate. By applying these lessons, you too can succeed in the competitive world of digital marketing.
🚀 Ready to optimize your Amazon advertising campaigns? Contact SkyVision today for a free audit of your Amazon Ads. Our team of experts will help you maximize your results.
FAQ
Q1: How much does it cost to start a digital marketing agency?
A: Costs vary, but SkyVision started with €4,500 in initial investment and €1,200 in monthly expenses.
Q2: How do you generate leads for a digital marketing agency?
A: Use YouTube, social media, and paid ads to attract potential clients.
Q3: How to automate Amazon advertising campaigns?
A: SkyVision developed its own automation software to manage ads efficiently.
Additional Resources
- Why is Amazon a Better Alternative to Your Website?
- Why Selling on Amazon? Our 5 Key Reasons
- How to Set Up Profitable Amazon Advertising Campaigns
- Discover the Essential Budget for Amazon Ads and How to Allocate It
- Amazon DSP : How to Integrate it into a Brand Strategy
- Amazon vs. Google Ads: A Comprehensive 2024 Comparison
- Amazon Attribution: The Ultimate Guide to Tracking and Optimizing Your Ads
- Secrets to Creating a High-Converting Amazon Store
- How to Optimize Your Amazon Ads: The 5 Mistakes to Avoid
- The 10 Most Frequently Asked Questions About Amazon Ads
By following these strategies, you can maximize the performance of your digital marketing agency. Need expert guidance? Contact SkyVision for personalized support today! 🚀
